Chanel was started by Coco Chanel in 1912 and bloomed into a fashion empire whose influence is still seen today. Time magazine named Coco Chanel one of the 100 most influential people of the 20th century for her contribution to haute couture (high fashion). Chanel brand is synonymous with luxury and elegant clothes that are endlessly comfortable like chanel scarves, the iconic Chanel jacket, the signature “little black dress” and the world’s most famous perfume, Chanel No. 5 perfume.

Chanel Cotton Scarf

Coco Chanel started out with a small hat business and by the 1920s had expanded Chanel to include relaxed fashions, Chanel scarfs and other casual looks. Women of the time were still tucking themselves into the uncomfortable corset and her departure from stiff designs were revolutionary. Fabrics that were considered “poor” were used in many of her clothes, bringing popularity to more breathable textiles that provided a new found comfort.

Soon to follow was the perfume, Chanel No. 5, which was catapulted to renowned fame with the legendary spokesperson Marilyn Monroe. When asked what she wore to bed, Monroe famously quipped “Why, Chanel No. 5 of course”. It’s been estimated that a bottle of Chanel No. 5 is sold worldwide every 5 seconds!

The staying power of Chanel brand has proven that good design is timeless and never falls out of style. The fashion house is currently run by Karl Lagerfeld who has stayed true to the elegant simplicity of Chanel while mixing in more modern styles.
Chanel Silk Scarf
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CHANEL: The Making of a Couture Outfit

CHANEL: 2009/2010