Fendi brand was started in 1925 as a small fur and leather goods company in Rome and has taken over the world of fashion, most notably for work in fur. An Italian company, Fendi produces some of the most sought after luxury goods in the world.
Before Fendi designs, furs used to be stiff and heavy garments but the company discovered new tanning and dying treatments to create feather light and super stylish fashion. Fendi collections are responsible for changing the reputation of fur into a high style garment and have always managed to break boundaries in innovation and design.
Soon to follow Fendi fur designs was Fendi ready-to-wear sports line, Fendi gloves, Fendi glasses and Fendi fragrances.
Today, the iconic Karl Lagerfeld is creative director at Fendi. Mr. Lagerfeld is a sunglass wearing, ponytailed, fan-carrying, slick man of fashion, who also kicks out some of the most inspirational designs on the runway. In a lot of circles he’s referred to as the Godfather of fashion and his name is synonymous with high style. Lagerfeld created the inverted FF logo that is a status symbol of luxury and international glamour.
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The name Christian Dior stands for romantic and feminine looks with a emphasis on over-the-top and opulent luxury. Christian Dior gave the world a new vision to clothing and brought to popularity elegant designs with rounded shoulders, cinched waists and very full skirts -- otherwise known as the hourglass silhouette. Throughout the 1950s Christian Dior fashion was the biggest and best run haute couture house in Paris and helped establish the city as one the cultural capitals.
With the success of his high fashion clothing, Dior collections branched out into Dior perfumes, Dior furs, Dior jewelry and Dior accessories, as well as ready-to-wear fashions (something that you can buy off a rack).
Christian Dior designs has always had a following with celebrities, starting out with stars of the silver screen like Marlene Dietrich and Greta Garbo. Dior looks are still a favorite down the red carpet for modern day superstars like Angelina Jolie, Beyonce and Mary Kate Olsen. Christian Dior isn’t just for celebrities though, he’s the go-to designer for anyone who adores modern design and top quality.
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Even if you’re not a fashion lover, the name Yves St. Laurent will probably ring a bell. St. Laurent is one of the most recognized names in fashion and is known as the master of casual chic. Worldwide he’s known for laying the foundation for modern women wear. Yves St. Laurent fashion from 40 years ago still has a huge influence on what goes down the runways now.
At the age of 21, Yves St. Laurent became the head designer of the House of Dior after the passing of its founder, Christian Dior. For such a young guy, St. Laurent was making new rules in fashion and his virtuoso talents and visionary stylings were making a mark on the world. Saint Laurent first collection under Dior was a global success and within 10 years YSL had started his own collection.
During the 60s and 70s Yves St. Laurent styles started such trends as the beatnik look, safari jackets for men and women, tight pants and tall thigh-high boots, and glamorized the tuxedo, blazer, pant suit and leather jacket for women. He also expanded St. Lauren line to include ready-to-wear items, accessories (like Yves St. Lauren sunglasses), household linens, fragrances and men’s clothes, in addition to his couture business.
