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Proenza Schouler is a team of two Parsons School of Design graduates who teamed up to create a fashion line. The name itself comes from their mother’s maiden names. Jack McCollough and Lazaro Hernandez have created a sensation in the world of fashion, beginning with their first collection that debuted in 2002. Proenza Schouler collection is one of the most anticipated at New York Fashion Week, winner of the 2003 CFDA Womenswear award and a favorite of celebrities like Cate Blanchett, Julianna Moore and Chloe Sevigny. Not bad for a pair of 20-something college graduates!
What makes Proenza Schouler designs exciting and heralds the applause of fashionistas everywhere is that they have phenomenal technical skills and a very modern interpretation of classics. Proenza Schouler style is consistently sporty and youthful with a lot of mod elements. They have wonderful tailoring skills, focus on rich embellishments, and combine historical references with contemporary proportions. In other words, pieces like the old-fashioned bustier and corset gets a completely new and modern spin, making it something wearable, beautiful and high fashion. The pencil skirt isn’t something you’re stuffed into anymore but a sexy fashion forward statement.
Just like any fashion maven will tell you, everything old comes back again and Proenza Schouler fashion has revisited the classics with a terrific mark of sophistication and energy, making it one of the leading labels in luxurious fashion.
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