I was flipping through some channels a few days ago and happened to pause for a moment on some MTV spot. The show was exploring the life of one of America’s rich little 16-year-old girls (of whom I’d never heard. I’m pretty sure this show was her 15+ minutes of fame).

Not only did daddy buy his little girl a brand new custom 6-door hummer and spend more than $300,000 on a “Sweet 16” birthday extravaganza, he also gave her a blinging $20,000 Jacob & Co watch, studded with diamonds and various other gems. Interestingly enough, her new watch was a cheapy compared to daddy’s $275,000 timepiece!

Though most of us regular folks can’t go out and purchase a $20,000+ watch on a whim, Bidz.com makes it easier for us to own fine timepieces to fit our budget. Every day we offer new options for bidders to choose from and every day you can save a bundle. Take some time to browse through some of our watch auctions today. Happy bidding!

This sleek women’s watch by Gerald Genta has a tag price of $11,050.00 and the quality craftsmanship to go along with it. This Swiss-made ladies watch has a scratch-proof sapphire crystal watch face and textured black leather bracelet.

The watch face is studded with 110 round cut white diamonds of VS1 clarity. It is an original design and absolutely beautiful.

The auction reads, “Gerald Genta collection is a provocation. It takes precious metals apart, forges alliances or materials, incorporates grand complications into movements with an avant-garde style. The master watchmaker at the Gerald Genta Manufactory are entranced by the spirit of the brand. They take up every challenge, reinvent and brake with tradition, transcending their art in the service of incredible luxury and boundless creativity… Gerald Genta imposes its own reading of time. People who subscribe to that exception will find something to their liking in that collection. They will be won over by this incredible alchemy of unbridled creativity and Swiss fine luxury watch making tradition.-Gerald Genta Signature.”

This auction is for a fabulous original design necklace by Charriol. The necklace, valued at $2,795.00 retail, features 18K white gold, 80 round cut white diamonds and four gorgeous 6.5-7.0mm white Akoya pearls. The rope necklace has a fold over catch lock and measures 17.5 inches in length.

The auction description reads, “‘The art of living the difference’ exemplifies how Philippe Charriol approaches his work and life. Founded in Geneva in 1983, CHARRIOL has created a global luxury brand of stunning jewelry and watches. CHARRIOL has established itself as one of the world’s most sought-after brand names and is currently distributed throughout the world. The CHARRIOL collections feature an exquisite array of fine jewelry, timepieces and luxury accessories that combine contemporary design and classic artistry. The intricate details and unique workmanship defines the luxury and beauty of Charriol jewelry and Timepieces. Charriol is found in department stores such as Neiman Marcus, Bloomindales, and Saks 5th Avenue as well as many others throughout the world.”

Bid today to take this gorgeous necklace home!

I couldn’t be happier about all the new Vera Wang products we are seeing in our auctions lately! These beautiful pieces certainly qualify as fine jewelry and they shine with quality.

This stunning tennis bracelet is crafted of 18K rose gold. It holds a total carat weight of 1.00 carat in the 94 multi-shaped white diamonds of VVS2-VS1 clarity. It features a simple box clasp, giving it a sleek appearance and making is very easy to wear.

This auction reads, “Vera Wang has spent more than twenty-five years in the fashion industry. Her philosophy is simple and elegant. She is a design expert that women turn to for advice. Vera Wang is creating a lifestyle that is the epitome of luxury – always sophisticated and modern. Jewelry Collection reflects the passion she has for style, design and means love and a feeling of happiness and youth set into every pair of signature bow earrings, pendants, bracelets, necklaces delicately laced with diamonds.”

Diamonds are the birthstone for April. Because of such I have always been jealous of my little sister, but that’s another story for another day.

Diamonds have been cherished by royalty over the past 3000-4000 years, but in recent centuries diamonds have made a huge stand in the worldwide jewelry market. The word diamond comes from the Greek word “Adamas,” meaning unconquerable and indestructible. If ever a stone was true to its roots, this sparkling beauty certainly is!

Diamonds are a symbol of love and romance (causing one to wonder why the stone was assigned to April instead of February, the month of love). Through history, there have been several famous diamonds—and I’m not talking about the Heart of the Ocean. Diamonds like the Star of Africa, a pear shaped diamond cut from the 3,106-carat Cullinan diamond (the largest diamond ever found!). Another famous diamond is the Excelsior, most likely the second largest diamond ever found—though this stone was cut into 21 smaller stones. Others include the Great Mogul, the Darya-i-Nur, the Koh-i-Nur and, of course, the Hope diamond.

Keep your eyes open for diamonds this month and good luck bidding!

Here is a stunning ladies timepiece by Chopard. The watch is valued at $12,360.00 retail and crafted of the finest quality materials available.

Some of the materials used in this watch include a mother of pearl backing, scratch-proof sapphire crystal watch face, 18K white gold, and a gorgeous textured brown leather bracelet. The watch is also decorated by 100 round cut fancy brown diamonds of VVS1-VS1 clarity and 24 round cut white diamonds of VVS1-VVS2 clarity.

The description reads, “Founded in 1860 by Louis-Ulysse Chopard, the Chopard watch brand developed a stunning reputation for fine gold pocket watches with delicate mechanical intricacy. Today, Chopard watches are renowned for their remarkable quality and innovative designs, as well as their fine traditional craftsmanship. The Chopard watch company has become so synonymous with beauty and luxury, known for innovation and distinction as a luxury watch brand. Each Chopard watch is an artistic masterpiece, an exquisite creation with timeless style.”

There are two categories of gemstones: precious and semiprecious. But did you know that there are only four types of stones widely accepted and characterized as “precious”? It’s true. Of all the gemstones mined, collected, sold, traded and valued in the world there are only four valued enough to be considered precious!

So which lucky four made the cut? Those four stones considered precious are emerald, diamond, ruby and sapphire. These four stones are highly valued worldwide for their hardness and rarity. Diamond wins for hardest mineral and though the gem itself is not entirely rare, the clear white variety most preferred by jewelry lovers today is certainly difficult to come by.

Though not accepted across the table as precious stones, there are a few more stones out there considered by some to be precious. These include both varieties of corundum and precious opal. In general, however, diamond, ruby, emerald and sapphire make up the precious stone category.

I’ve recently read a book called Master of the Game. The book explores a world-wide conglomerate which started its business in diamonds in South Africa. The book certainly enlightens the reader on the history of the diamond rushes in the 1800s and the sacrifices our obsession with these stones has called for over the centuries.

“Diamond” is derived from the ancient Greek word adamas which means “invincible.” Almost 50% of the world’s diamonds originate from central and southern Africa, but diamonds are also found in Canada (who knew, eh?), India, Russia, Brazil and Australia.

Diamonds are the hardest known substance on Earth. We wear them as jewelry and use them to saw through tungsten (which is why the woman’s wedding ring will always be superior to her husband’s tungsten counterpart). In fact, the only material that can cut through diamond is…diamond.

Diamonds can range in color from black (it’s not really black) to blue (have you ever seen the Hope Diamond? Hello!) to crystal clear. Diamonds are about as versatile as gems come and have no shelf life so they can span generation after generation after generation. After generation. You get the picture!

Like diamond studs, the tennis bracelet is a jewelry staple. But why is that? One word: simplicity.

All staples are staples for the same reason: they are simple. Because of simplicity these pieces can be worn over and over without anyone catching on or becoming bored. Though it is still worn by tennis stars like Serena Williams during matches, the tennis bracelet is a favorite accessory by many a woman—athletic or otherwise. It’s simple enough to wear for almost any occasion with almost any outfit, but classy enough to solely accessorize a gown on the red carpet.

The tennis bracelet gained it’s namesake from an accident that occurred during the 1987 U.S. Open. Pro tennis champ Chris Evert was wearing a gorgeous diamond bracelet which accidentally broke during the game (imagine that). The match was interrupted to allow Evert to recover her tumbling diamonds. Thus it became known as the tennis bracelet!

Check out online jewelry auction daily for great deals on top quality tennis bracelets. But do be careful if you wear them during athletic events!

This sleek piece by Pippo Perez is called “Robin” and happens to be the black version of the same watch featured in yesterday’s posts. It features a Swiss quartz movement and holds 1.00 carats worth of round cut white diamonds, as well as a scratch-proof sapphire crystal watch face. The watch also has a white leather bracelet.

The auction states, “‘Pippo Perez was literally born to design jewelry and watches.’ His entry into watch making came from a true passion for unique and original timepieces. He has designed models since the early 1970’s with watches made of exceptional materials. In 1970, Pippo enrolled in the Valenza Goldsmith School, after his graduation, Perez won the Tiberius award in 1973, thanks to his work with Bulgari, GianFranco Ferrè, Versace and Givenchy.

“Pippo Italia watches are known for being the only Italian-designed and Swiss-made luxury watch in the industry, the Pippo brand was able to fit a watch for each celebrity personality … from Mariah’s Pink “My Panse” to Good Charolotte’s “Lifetime” Carbon Fiber. Pippo Italia watches launched in the United States in October of 2003 and since then, they have attracted an A-list of wearers like Justin Timberlake, Jeremy Piven, Adrien Brody, Ashlee Simpson, Tom Arnold, Charlotte Ross, and Sarah Ferguson. Designed with Italian flair and made in Switzerland with the finest of Swiss movements, Pippo Italia watches have become the new trendsetting watch of the season.”