“This creation, cleverly-named “Mr. Big” in 18K rose-gold, diamonds, and pink-sapphires, forecasts the hottest upcoming trend in diamond pendant forms: the circular disc.”
luxist.com

It also signals the latest trend in cause driven jewelry. In this case, the diamonds used in creating Mr. Big are known as “conflict-free”, or diamonds that are not associated with any strife or bloodshed in their acquisition. Poon, the designer of the piece depicted here, goes a step further by donating a portion of her proceeds to an animal charity.