Fendi brand was started in 1925 as a small fur and leather goods company in Rome and has taken over the world of fashion, most notably for work in fur. An Italian company, Fendi produces some of the most sought after luxury goods in the world.
Before Fendi designs, furs used to be stiff and heavy garments but the company discovered new tanning and dying treatments to create feather light and super stylish fashion. Fendi collections are responsible for changing the reputation of fur into a high style garment and have always managed to break boundaries in innovation and design.
Soon to follow Fendi fur designs was Fendi ready-to-wear sports line, Fendi gloves, Fendi glasses and Fendi fragrances.
Today, the iconic Karl Lagerfeld is creative director at Fendi. Mr. Lagerfeld is a sunglass wearing, ponytailed, fan-carrying, slick man of fashion, who also kicks out some of the most inspirational designs on the runway. In a lot of circles he’s referred to as the Godfather of fashion and his name is synonymous with high style. Lagerfeld created the inverted FF logo that is a status symbol of luxury and international glamour.
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