Street savvy hip-hop stylings are the flavor of Rocawear. This is said on good authority as Jay-Z, arguably one of the best hip-hop artists of all time, is one of Rocawear’s founders. Rocawear is the go-to brand of urban and hip-hop apparel and sets the standard of the fashion and style of the street.
Started in 1995, Rocawear designs has pushed the boundaries of its urban roots and has expanded the line to include not only apparel, but a rocawear children collection, a rocawear juniors collection, rocawear socks and sandals, rocawear leather suede and fur outerwear, rocawear handbags, rocawear jewelry and rocawear belts.
The last 10 years of experience has let Rocawear broaden their horizons by building on their knowledge about the innovation of fabrication, design and application. It’s attention to detail that has let Rocawear brand have the staying power in the industry and a distinct knowledge of what’s hip, fashionable and down-right cool.
This isn’t the normal celebrity hawking a brand that we’ve been accustomed to seeing in the past few years. Jay-Z wears Rocawear and still has a major role in the marketing, development and licensing of the Rocawear brand.
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Rocawear behind the scenes photoshoot with Beyonce and Jay-Z:
Meet JAY-Z and the Rocawear Clothing Line Designers: