What is it about gold and diamonds that makes us swoon? I’ve dug deep searching for an answer and the logical conclusion is that we are somehow genetically predisposed to appreciate precious metals and gems. That said, I guess there it’s no use fighting genetics.

Take this attractive white gold and diamond necklace. Valued at $970, its a great investment in beauty.

The necklace features 14K white gold. It is 18-inches long, has a total weight of 1.0-grams and clasps with a spring ring.

The pendant measure 18.4 x 3.0-millimeters. It is imbued with seven brilliant 0.25ctw diamonds. Each diamond is round in shape with a wesselton top. They all have great visible natural characteristics.

In spite of its nearly $1,000 worth, it sold for just $970 in a Bidz.com online jewelry auction.