Banner Advertising
A banner ad is a form of advertising on the Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to your website.

The Web banners you create should function the same way as any traditional advertisements are intended to function: notifying potential consumers of your jewelry products and presenting reasons why the consumer should buy your jewelry.

• Once you have set up successful SEM campaigns, try buying some display advertising.
• A good place to start is Adbrite.com. Once you have gone through the initial simple setup, managing your account is very easy. With Adbrite you only pay for clicks.
• Another great place to start banner advertising is Turn.com. It also has an easy account setup and management system. With Turn.com, you can either pay for impressions, clicks or for buyers.

Where Can I Get a Designer for My Banners?

• Hire a freelancer at Elance.com. Be specific with what you want in your banners and communicate that with your freelancer.
• Or use this software (Free Trial) to quickly design professional looking banners yourself.

Search Engine Marketing
Search engine marketing (or SEM for short) is key for having a successful online business reselling jewelry. Starting off with Google Adwords will not only help you learn SEM, but will make it easier when you open accounts with Yahoo! and MSN.

Google Adwords

• Easy set-up. No cost for an account.
• Start advertising to your customers for as little as $0.10 per click.
• Text or banner ads. There is no need for a designer! Use Google’s Display Ad Builder to create your banner graphics.
• Google offers great tutorials to get you started and also offers a complete look at how their tools can help your business grow.
• Google also offers free webinars. From writing more effective copy to marketing on YouTube, you will be sure to pick up some really useful tips here.
• Google Adwords Editor – Save tons of time managing your Adwords campaigns with this desktop application. You can download your entire account to your computer and then upload any changes.
• Once you have fine tuned your Adwords account, you can export your keywords to your Yahoo! and MSN account.

Yahoo! Search Marketing

• Text ads – no designer needed for banners.
• Import your Google Adwords campaigns.
• Get a $50 credit when you sign up (Yahoo! may expire it at any time)

MSN Search Advertising

• $5 to get started.
• Import your Google Adwords campaigns.
• Over 40 million unique users on their search.
• Define your target market and set your ad budget.