In our last reseller e-mail we gave you tips on how to market your online jewelry reselling business. This week, we would like to continue with this theme and give you a few more valuable tips on how to market your online business reselling Bidz jewelry with banner advertising.

Banner Advertising
A banner ad is a form of advertising on the Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to your website.

The Web banners you create should function the same way as any traditional advertisements are intended to function: notifying potential consumers of your jewelry products and presenting reasons why the consumer should buy your jewelry.

• Once you have set up successful SEM campaigns, try buying some display advertising.
• A good place to start is Adbrite.com. Once you have gone through the initial simple setup, managing your account is very easy. With Adbrite you only pay for clicks.
• Another great place to start banner advertising is Turn.com. It also has an easy account setup and management system. With Turn.com, you can either pay for impressions, clicks or for buyers.

Where Can I Get a Designer for My Banners?

• Hire a freelancer at Elance.com. Be specific with what you want in your banners and communicate that with your freelancer.
• Or use this software (Free Trial) to quickly design professional looking banners yourself.

In our last reseller e-mail we gave you tips on how to start your own e-commerce business. This week, we would like  to give you tips on how to market your products.

Search Engine Marketing
Search engine marketing (or SEM for short) is key for having a successful online business reselling jewelry. Starting off with Google Adwords will not only help you learn SEM, but will make it easier when you open accounts with Yahoo! and MSN.

Google Adwords

• Easy set-up. No cost for an account.
• Start advertising to your customers for as little as $0.10 per click.
• Text or banner ads. There is no need for a designer! Use Google’s Display Ad Builder to create your banner graphics.
• Google offers great tutorials to get you started and also offers a complete look at how their tools can help your business grow.
• Google also offers free webinars. From writing more effective copy to marketing on YouTube, you will be sure to pick up some really useful tips here.
• Google Adwords Editor – Save tons of time managing your Adwords campaigns with this desktop application. You can download your entire account to your computer and then upload any changes.
• Once you have fine tuned your Adwords account, you can export your keywords to your Yahoo! and MSN account.

Yahoo! Search Marketing

• Text ads – no designer needed for banners.
• Import your Google Adwords campaigns.
• Get a $50 credit when you sign up (Yahoo! may expire it at any time)

MSN Search Advertising

• $5 to get started.
• Import your Google Adwords campaigns.
• Over 40 million unique users on their search.
• Define your target market and set your ad budget.

Since this is our first installment, we wanted to cover the basics of getting started with your jewelry reselling business. We will be giving you invaluable tips and information to help make the most of reselling jewelry. Even small changes in your buying and selling strategies can make a big difference to your bottom line.

What to Buy:

• If you are new to the Jewelry business, get started with Brand Name items. It’s easy to find comparable prices online for such brands as Bvlgari, Lalique, Versace and Invicta.
• Look for value in each Jewelry piece that you purchase. Consider gold weight, Diamonds and Gemstones. Many customers buy Jewelry items below our cost! Look out for these bargains.
• You can check the value of precious metals daily on Bidz. Look for the precious metals table on the left navigation on our site.

Where to Sell:
Once you have started the right purchasing strategy, you will need to find great places to sell. Here are some suggestions to get you started:

• Open a Yahoo! Store or eBay Pro Store to start selling online quickly and cost effectively.
• Sell your jewelry pieces on auction through eBay, Overstock and other online marketplaces.
• Local Swap Meets and Flea Markets are great places to grow your Jewelry Reselling business without a lot of upfront capital investment.
• Pawn Shops are a great place to take your Jewelry purchases for a quick profit.

If you have any questions, suggestions and would like to contribute to a future installment, please email reseller@bidz.com.

Happy Selling!

Bidz Reseller Team